Almost immediately after its launch in 2017, Fenty Beauty, a brand named after its founder, the astounding music-and-fashion icon Rihanna, established itself as a game-changer in the global makeup industry. With its commitment to inclusivity and the unmatched range of foundation shades, Fenty Beauty managed to carve its niche in the beauty world, all this, while challenging established norms.
One of the key objectives of Fenty Beauty is to ‘make everyone feel included’. Being a woman of colour, Rihanna understood the woes of many similar women who found it hard to get a foundation that perfectly matched their skin tone. Prior to Fenty Beauty, makeup brands offered a restricted and limited range of shades that primarily catered to the Caucasian skin tone.
Rihanna disrupted this trend by releasing a foundation line with 40 distinct shades as part of Fenty Beauty‘s first launch. The Pro Filt’r range catered to various skin undertones and complexions ranging from the fairest to the darkest. This resonated with the audience globally, representing previously overlooked consumers, and resulted in an overwhelming response from users all over the globe. What Fenty Beauty achieved was not merely an expansion of a product line; it urged the makeup industry to acknowledge the beauty and diversity of all skin types and colours.
Another significant aspect of Fenty Beauty that sets it apart from its competitors is its brand image. Unlike traditional makeup brands that often promote an unrealistic standard of beauty, Fenty Beauty thrives on the philosophy of enhancing one’s natural beauty. Its products are designed to make the skin look like skin—only better. With a focus on skin-loving ingredients and easy-to-use packaging, Fenty Beauty’s line stands for practicality and versatility, embodying Rihanna’s own approach to makeup.
The brand’s offerings are not restricted to merely base makeup. It includes an impressive line-up of luminous highlighters, intense lip colours, universally flattering bronzers, and avant-garde body luminizers, among other things, that cater to everyone’s aesthetic preferences.
All these aspects combined, Fenty Beauty is a statement, a message of inclusivity, and a revolution reflected not just in its product range but also in its promotional campaigns and marketing strategies. It displays excellent diversity and representation in its model selection, reinforcing the ethos of the brand time and again.
Beyond the realm of makeup, Fenty Beauty and Rihanna’s influence even extends to other industries. For instance, in sectors where consumers traditionally expect less diversity, like tattoo shops. Tattoo shops Sydney recently reported an influx in requests for tattoos of Fenty’s logo or quotes by Rihanna, reflecting the connection and resonance the singer and her beauty brand have made with people. Fenty Beauty’s drive for inclusivity, diversity, and representation has hit home with consumers, and they want to express their admiration and embrace the values it stands for in various ways, including through permanent ink. This cross-industry influence showcases its deep impact on global pop culture.
In conclusion, Fenty Beauty, with its breakthrough products and brand value, has taken the beauty world by storm. It challenged the conventional norms and created a space for everyone, irrespective of their skin colour or type. Rihanna aimed to make beauty inclusive—and she succeeded, shifting the entire makeup industry’s paradigm. This change is evident in the high demand for Fenty Beauty products and its influence beyond the beauty sector, like in tattoo shops Sydney. Today, Fenty Beauty stands as a testament to the power of diversity and inclusion that transcends boundaries, setting a new benchmark for the beauty industry.